“Set it and forget it” – well don’t completely forget it.
Journey Builder is a powerful campaign planning tool that empowers marketers to design and automate responsive campaigns across Email, Mobile, Social, and even Service Cloud.
The foundation of a campaign in Journey Builder is based on customer Interactions. Interactions include “Activities” set by the marketer that instruct the Marketing Cloud to communicate to an individual “Contact” based on his or her actions throughout each stage of the Journey.
SitRep will tailor your Journey’s to respond to these behaviors creating a truly unique and individual experience with your brand.
Automation Studio provides a workflow canvas where you have the ability to drag-and-drop activities to build simple or multi-step automations. You also have the ability to develop complex versions of automations and get a concise view of their performance by way of the Dashboard.
The following activities are available to all users of Automation Studio: Data Extract, Filter, File Import, Group Refresh, Report Definition, SQL Query, Send Email, Transfer File, and Wait. Fire Event and Send Salesforce Email can also be added depending on use case and client needs.
Think about your current marketing strategy. What could you automate?